Career Girls

Watch Joanna Iturbe, software manager for the University of Colorado, share how her job in a nutshell is to help people be more efficient in their jobs and their lives with technology. Although both her parents worked in technology, she began her career in public relations after being sure she wanted something different. But over time, she became drawn to using her public relations skills to translate technology to those who don’t speak the lingo. She's now an expert in Salesforce software and is a leader in “Girlforce,” which is a vibrant community of users “committed to empowering women and girls in technology through professional and personal development, education, and combined resources.”